The 9 Best URL Shorteners for Effective Link Sharing

Best URL Shorteners

Are you tired of dealing with those unwieldy, mile-long URLs? Have you ever found yourself struggling to share a link that takes up half the character limit on your favorite social media platform? You’re not alone, and that’s why we’re here to help you out! In this blog post, we’ll introduce you to the best URL shorteners on the market, so you can share links with ease and style.

Gone are the days of copying and pasting colossal URLs that leave your audience feeling overwhelmed. With the URL shorteners we’re about to explore, you’ll be able to transform those cumbersome links into sleek, manageable ones that’ll have your friends and followers clicking away with enthusiasm.



Bitly is a free URL shortening service that lets you condense long links into shorter, more manageable ones. It was founded in 2008 and has since become a go-to tool for marketers and social media managers alike. In addition to shortening links, Bitly also provides analytics and tracking tools so you can see how your links are performing.

Key Features

One of the standout features of Bitly is its advanced analytics capabilities. You can see how many clicks your link has received, where those clicks are coming from geographically, and even what devices people are using to access your link. This information is invaluable for understanding your audience and tailoring your messaging accordingly.

Another great feature of Bitly is its custom domain support. This means that you can use your own branded domain (e.g., instead of the default domain when creating shortened links. This helps to build brand recognition and trust with your audience.

Bitly also offers link retargeting capabilities. This means that you can add retargeting pixels to your shortened links and then serve ads to people who have clicked on those links in the past. Retargeting is a powerful marketing tactic that can help drive conversions by keeping your brand top-of-mind for potential customers.

Like any tool, Bitly has its pros and cons. Here are a few of the most notable:

Pros 👍

  • Advanced analytics capabilities
  • Custom domain support
  • Link retargeting capabilities
  • Free to use

Cons 👎

  • Limited customization options for shortened links
  • Some users have reported issues with link redirects

Overall, the pros far outweigh the cons when it comes to Bitly. The advanced analytics and custom domain support alone make it a must-have tool for anyone who regularly shares links online.

Pricing: Bitly is free to use for up to 10 links a month, but there is also a paid tier available. The Starter plan (200 links) starts at $14 a month and includes features like link redirects.



Are you tired of sharing long, cumbersome links that take up valuable space in your social media posts or emails? Do you wish there was a way to make your links shorter and more shareable? Look no further than TinyURL, one of the top URL shorteners on the market today.

Founded in 2002, TinyURL has been around for over two decades – an impressive feat in the ever-evolving world of technology. This free tool allows users to shorten any lengthy URL into a shorter, more compact version without compromising the link’s functionality. With just a few clicks, you can generate a new link that redirects to the original page – perfect for sharing on social media, email marketing campaigns or other online platforms.

Key Features

One of the most significant advantages of TinyURL is its simplicity. The tool’s interface is user-friendly and easy to navigate. To shorten your link, all you need to do is copy and paste it into the designated box on the home page. Once you hit “submit,” TinyURL will generate a shortened link beginning with “”

Another feature that sets TinyURL apart from its competitors is that it allows users to customize their shortened links. By clicking on “customize,” users can add any word or phrase they want at the end of their shortened URL. This provides greater control over branding efforts and helps make your content more recognizable.

TinyURL also offers browser extensions for Chrome and Firefox browsers, making it easy to create custom links without leaving your browser window.

Pros 👍

One of the most significant benefits of using TinyURL is that it’s entirely free. You don’t have to worry about signing up for a premium plan or paying to access specific features. This makes it an ideal tool for individuals or small businesses on a tight budget.

The tool’s simplicity and ease of use are also significant advantages. You don’t need to be a tech expert to navigate the platform and start creating custom links right away.

Finally, the fact that TinyURL allows users to customize their links is a massive advantage over other URL shorteners. This enables greater brand recognition and makes it easier for users to remember your link.

Cons 👎

While TinyURL is undoubtedly an excellent tool, there are some downsides worth noting. The most significant disadvantage is that since the service is entirely free, there’s no guarantee of uptime or reliability. If TinyURL experiences any downtime or technical issues, your shortened links may not redirect correctly, leading to frustration and potentially lost business opportunities.

Another potential drawback is that since TinyURL offers its services for free, it relies on ads and sponsored content to generate revenue. This can lead to a cluttered user interface and distracting pop-ups that may detract from the overall user experience.

Pricing: As mentioned earlier, TinyURL offers its services for free (includes ads). The paid plans start at $9.99 a month for up to 500 active links.

In summary: If you’re looking for a straightforward way to make your URLs more shareable without breaking the bank then give TinyURL a try. It is an excellent tool with a user-friendly interface that gets the job done.


As we all know, URLs can be long and unwieldy. They can take up valuable space in emails, social media posts, and other places where brevity is key. Fortunately, there are many URL shorteners available that can help us out. One such URL shortener that stands out from the crowd is is a popular URL shortener from Hootsuite (a well-known social media management platform). It was originally created as a tool for users of Hootsuite to shorten links when posting on social media but quickly became popular among non-users as well.

The service offers an easy-to-use interface and features several useful tools to make sharing links even easier. One notable feature that sets apart from other URL shorteners is its tracking capabilities which allow users to track clicks on their shortened links.

Key Features

  • Link Shortening: The primary function of is link shortening – it creates shortened URLs for long ones. It’s quick and easy to use.
  • Link Management: In addition to shortening links, you can also manage them with You can see how many clicks each link generated, where those clicks came from (geographic location), what type of device was used to click the link etc.
  • Customization: With you have options when it comes to customizing your shortened links. You can add your own custom domain to your shortened links, so they look more professional, and users are more likely to click on them.
  • Integration: integrates seamlessly with Hootsuite, making it easy to share shortened links in social media posts. But it’s also compatible with other social media platforms and third-party apps such as Buffer, TweetDeck etc.

As with any tool or service, has some pros and cons that you should be aware of before using it.

Pros 👍

  • Easy to use interface
  • Offers tracking capabilities
  • Customizable options
  • Integrates seamlessly with Hootsuite
  • It’s free

Cons 👎

  • Limited features compared to other URL shorteners out there (but this is subjective)
  • The interface can be a bit clunky at times

Pricing: As mentioned earlier, is a free tool that comes included with Hootsuite (a paid social media management platform). So if you’re already a Hootsuite user, you can start using right away without any additional costs. If not, you can try out their platform for 30 days on a trial basis.



When it comes to online marketing, every character counts. And in the world of social media, where space is limited, being able to shorten URLs while still retaining your brand is important. That’s where Rebrandly comes in. It allows you to create short links with customized branding and analytics to track clicks.

Rebrandly is a URL shortener that allows you to customize your links with your own domain name. This means that instead of using a generic link like or, you can use your own branded domain name – for example, instead of

Key Features

  • Custom Domains – As mentioned above, Rebrandly allows you to create custom domains for your shortened links. This means that instead of using generic domains like or, you can use your own branded domain name – for example, or
  • Link Management – Rebrandly also provides advanced link management features that allow you to organize and keep track of all your shortened links in one place. This includes the ability to group them by campaign or category and add notes for easy reference later on.
  • Analytics – Rebrandly’s analytics dashboard provides detailed insights into how many times each link has been clicked on as well as information on where those clicks came from (e.g., social media channels or email campaigns). You can also see which links are performing well and optimize your campaigns accordingly.
  • Integrations – Rebrandly integrates with a number of popular marketing tools, including Google Analytics, Bitly, Zapier, and Hootsuite. This makes it easy to incorporate Rebrandly into your existing workflow and maximize the benefits of using a custom URL shortener.

One of the key benefits of Rebrandly is its ease of use. With just a few clicks, you can create customized short links that reflect your brand and help increase brand recognition. Additionally, it provides detailed analytics on link clicks and traffic sources to help you measure the effectiveness of your campaigns.

Pros 👍

  • Custom domains for branded links
  • Advanced link management features
  • Detailed analytics dashboard
  • Integrations with popular marketing tools

Cons 👎

  • Limited free plan (only 500 branded links)
  • Pricing can be expensive for larger businesses
  • No automatic link expiration dates

Pricing: Rebrandly offers several pricing plans to suit different needs. The Free plan includes 2,500 tracked clicks with up to 250 branded links. The Lite plan is $12 per month and includes 10,000 clicks per month.

While Rebrandly’s pricing may be a bit steep for smaller businesses or individual users, it can be a worthwhile investment for larger organizations that need to manage multiple campaigns across various channels.

If you’re looking for a powerful URL shortener that allows you to maximize brand recognition on social media platforms or other online channels, then Rebrandly is definitely worth considering.

T2M URL Shortener


Are you tired of long and complicated URLs? Do you want to make your links more shareable and memorable? Look no further than T2M URL Shortener – one of the best URL shorteners on the market.

T2M URL Shortener is a powerful tool that helps you create short and customized links for all your marketing and advertising campaigns. It allows you to track clicks, monitor performance, and optimize your online presence with ease.

Whether you’re running social media ads or email campaigns, T2M URL Shortener makes it easy to create branded links that drive traffic and increase conversions. With its user-friendly interface and advanced analytics, you can gain valuable insights into your customers’ behavior and improve your marketing strategy over time.

Key Features

  • Custom Domains – With T2M URL Shortener, you can use your own custom domain to create short links that reflect your brand identity. This feature allows you to build trust with your audience by using recognizable domain names that align with your business goals.
  • Link Tracking – T2M URL Shortener provides in-depth analytics for each link you create. You can track clicks, measure engagement rates, see which platforms are driving traffic, and more. This information helps you optimize your marketing efforts by identifying which strategies are working and which ones need improvement.
  • Link Management – T2M URL Shortener provides a centralized dashboard where you can view all your links in one place. You can organize your links by campaigns, tags, and other criteria to keep your marketing efforts organized and efficient.
  • Link Retargeting – T2M URL Shortener allows you to retarget customers who click on your links. You can create retargeting campaigns that target users based on their behavior, interests, and demographics. This feature helps you improve your conversion rates by reaching out to customers who have already shown interest in your products or services.

Like any tool, T2M URL Shortener has its pros and cons. Here’s what we found:

Pros 👍

  • Customizable domains help build brand recognition
  • In-depth analytics provide valuable insights into customer behavior
  • Centralized dashboard makes link management easy
  • Link retargeting improves conversion rates
  • Affordable pricing plans for businesses of all sizes

Cons 👎

  • Limited integration options with third-party apps
  • No free plan available


T2M URL Shortener offers three pricing plans – Basic, Pro, and Business – each tailored to meet the needs of different businesses. Here’s a breakdown of each plan:

Basic Plan ($5/month)

The Basic Plan offers custom domain support, unlimited links, 5000 clicks per month, and basic analytics.

Pro Plan ($30/month)

The Pro Plan offers everything the Basic Plan does plus advanced analytics, link retargeting, password protection for links, and more.

Premium Plan ($90/month)

The Premium Plan offers everything the Pro Plan does plus team management features, priority support, and custom API integrations.

Overall, we think T2M URL Shortener is a great tool for businesses looking to optimize their online presence. With its customizable domains, in-depth analytics, centralized dashboard, link retargeting features it provides all the essential tools needed to succeed online. Although it has limited integration options with third-party apps and no free plan, it comes at an affordable price for businesses of all sizes.



Are you tired of clunky, outdated URL shorteners? Look no further than Polr – the sleek and modern URL shortener that’s taking the internet by storm. In this review, we’ll dive deep into Polr’s features, advantages, and drawbacks to help you decide if it’s the right tool for your needs.

Polr is an open-source URL shortener that was first launched in 2014. Since then, it has gained a devoted following thanks to its ease of use and customizable interface. It is designed to be self-hosted, which means you will need some technical know-how to get it up and running on your server. But once it’s set up, you’ll have complete control over your shortened links – no more relying on third-party services or worrying about privacy concerns.

Key Features

One of the standout features of Polr is its ability to track clicks and analytics for your links. This means you can see how many people are clicking on your links, where they’re coming from, and other useful metrics. It also has a built-in spam filter that automatically blocks suspicious links from being shortened.

Polr also allows you to customize your shortened URLs with custom domains, so you can maintain branding consistency across all of your links. And if you’re working with multiple users or teams, Polr makes it easy to create different accounts with different permissions levels.

Pros 👍

  • Open source
  • Self-hosted
  • Custom domains
  • Click tracking and analytics
  • Built-in spam filter
  • Multiple user accounts

Cons 👎

  • Requires technical know-how to set up
  • Limited support options
  • No built-in link expiration dates

Pricing: One of the biggest advantages of Polr is that it’s completely free – there are no hidden fees or upsells to worry about. However, keep in mind that you will need to have your own server to host it on, which can come with its own costs.

Cuttly is a free URL shortener that allows you to create custom links for your website or social media pages. It’s easy to use and has an intuitive interface that makes it simple for anyone to shorten their URLs.

One of the best things about is that it doesn’t require registration before you can start using its services. You can easily access its features straight from their homepage.

Key Features

  • Customizable Links: With, you can customize your link endings to create more memorable links.
  • Link Management: This feature allows you to manage all of your shortened links in one place.
  • Link Tracking: You can track click-through rates on your links, giving you valuable insight into how well your content is performing.
  • QR Codes: also generates QR codes for each shortened link so that people can scan the code and quickly access the link on their mobile devices.
  • API Integration: Developers can integrate’s API with other applications or websites, making it even easier to use.

Overall, is a top-notch URL shortener that offers a range of features that make it an excellent choice for anyone looking to simplify their URLs. Its intuitive interface and customizable links make it easy and fun to use while its tracking capabilities provide valuable insights into how well your content is performing.

Pros 👍

  • is entirely free with no hidden fees or costs, which makes it accessible for anyone who needs a URL shortener.
  • You can easily customize your shortened links according to your preference.
  • provides an easy-to-use interface to manage all of your shortened URLs.
  • The site generates QR codes for each link, making it even easier to share content with mobile users.
  • Developers can integrate’s API with other applications or websites, which can save time and streamline processes.

Cons 👎

  • While provides some analytics, it’s not as comprehensive as some other URL shorteners in the market.
  • only provides email support which may not be sufficient for users who need faster responses to their queries.

Pricing: is entirely free to use, making it a cost-effective option for anyone looking to shorten their URLs. The Premium plan starts at $25 per month and includes up to 5 branded domains with unlimited tracking and analysis.

Short is an online link management platform that allows users to shorten, customize and track their URLs. With a user-friendly interface and simple setup process, it is an ideal option for individuals and businesses alike who want to streamline their online presence.

One of the things I appreciate most about is its versatility. Whether you need to share links on social media, monitor clicks on your website or track the performance of your marketing campaigns, this tool has got you covered.

Key Features’s feature set includes:

  • Custom link branding
  • Link tracking
  • QR code generation
  • UTM parameters
  • API integration
  • Password protection
  • Link expiration

One standout feature is the ability to create custom branded links. With, you can choose a domain name that represents your brand and create shortened links that reflect that domain. This creates a more professional and cohesive online presence for your brand.

Another impressive feature is the link tracking capabilities. With this tool, you can track clicks on your shortened links in real-time. This allows you to see which platforms are driving traffic to your site, how long visitors are staying on your site, and more. Additionally, the analytics provided by can help inform future marketing decisions.

Pros 👍

  • Simple setup process
  • Wide range of features available
  • Custom branding options available
  • Advanced analytics capabilities

Cons 👎

  • Higher pricing tiers may be expensive for some users
  • Limited customization options for free users

Pricing: offers three pricing tiers: Free, Personal ($19/month), and Team ($49/month). The free tier allows users to shorten up to 1,000 links per month and comes with basic features, including link tracking and custom domains. Standard and Business tiers offer additional features such as password protection, link expiration, and UTM parameters.

While the higher pricing tiers can be expensive for some users, the added features and benefits make them a worthwhile investment for businesses looking to streamline their online presence.

blink is a relatively new platform that has been gaining popularity among digital marketers due to its user-friendly interface and advanced tracking capabilities. With, you can create custom-branded short links that are easy to remember and share.

One of the standout features of is its real-time link analytics dashboard. This dashboard allows you to track clicks, conversions, and engagement rates for each individual link you create.

Key Features

Here are some of the key features that make stand out from other URL shorteners:

  • Custom branded domains: You can use your own domain name for your short links
  • Click tracking: Real-time analytics dashboard for tracking clicks and engagement rates
  • Conversion tracking: Track conversions from each individual link
  • A/B testing: Test different versions of your links to see which performs best
  • Link expiration: Set an expiration date for your links
  • Link grouping: Group related links together for easy organization
  • Integration with popular marketing tools like Google Analytics

Pros 👍

  • The interface is clean and easy-to-navigate, making it simple even for beginners.
  • You can track clicks, conversions, engagement rates and more in real-time.
  • You can use your own domain name for your short links, which is great for branding purposes.
  • offers excellent customer support and is always willing to help with any issues you may encounter.

Cons 👎

  • can be a bit pricey compared to other URL shorteners on the market.
  • Unlike other URL shorteners that offer a free plan, does not have a free option.

Pricing offers three pricing plans:

  • Expert Plan – $48/month billed annually (10,00 active links)
  • SMB Plan – $99/month billed annually (50,000 active links)

The main difference between the plans is the number of links you can create and the level of support you receive.

In conclusion, we highly recommend for marketers looking for an easy-to-use URL shortener with advanced tracking capabilities. While it may be more expensive than other options on the market, the custom branded domains and real-time analytics dashboard make it well worth the investment.

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