The 5 Best Content Curation Tools & Platforms

The best content curation tools

Content curation is the art of discovering and sharing relevant content with your audience. As a marketer, it’s crucial to stay up-to-date with the latest trends and news in your industry, and sharing valuable content with your audience can help establish your brand as a thought leader. However, with so much digital noise out there, finding the right content can be overwhelming. That’s where content curation tools come in.

By using the right content curation tool, you can save time and effort by discovering and organizing high-quality content that resonates with your target audience. These tools help you to sift through the noise and find valuable information that aligns with your brand’s values and messaging.

In short, content curation is an essential part of any marketing strategy. By using the best tools available to curate high-quality content that aligns with your brand’s messaging, you can establish yourself as a thought leader within your industry, build trust with your audience, and grow your brand’s influence online. So if you’re looking to take your marketing game to the next level, it’s time to start exploring the best content curation tools on the market today!

Criteria for selecting the best content curation tools

When it comes to content curation, selecting the right tools is essential. There are numerous options available, so it can be overwhelming to determine which one is the best fit for your needs. To help make the decision process a bit easier, here are some criteria to consider when selecting the best content curation tools:

  • Content Sources: Does the tool allow you to curate content from a variety of sources, such as RSS feeds, social media platforms, and websites? It’s important that the tool supports all of the sources you need to curate from.
  • Search Filters: Can you filter search results by keywords, hashtags or other parameters? This feature can save time by narrowing down search results to only include relevant content.
  • Organization: Does the tool allow you to easily organize and tag curated content so that it can be quickly located later? Look for tools that offer features like suggested tags or bookmarking capabilities.
  • Integration: Can the tool integrate with other tools you use for content creation and sharing? For example, can it easily share curated content on social media platforms like Twitter or Facebook?
  • Analytics: Does the tool provide analytics on how your curated content is performing? This information can help you adjust your curation strategy and optimize your efforts.

By considering these five criteria when selecting a content curation tool, you’ll be better equipped to choose a solution that meets your specific needs. Keep in mind that different tools offer different features and capabilities, so it’s important to do thorough research before making a decision.



If you’re looking for a powerful content aggregator tool to streamline your content curation process, look no further than Feedly. This platform is designed to help you discover and curate the best content from your favorite sources in one convenient location.

With Feedly, you can set up RSS feeds, hashtags, and keyword alerts to receive updates on the latest news and trends in your industry. The platform also offers integration with other tools like Twitter and LinkedIn to make it easy to share your curated content across multiple channels.

One of the best things about Feedly is its intuitive interface that lets you easily organize your feeds by topic or source. Plus, with features like the ability to save articles for later reading and integration with popular bookmarking tool Pocket, you can easily keep track of all the content that’s most important to you.

In short, if you’re serious about staying on top of the latest developments in your industry and want a tool that helps cut through the noise, Feedly is an excellent choice that will help take your content curation game to the next level.

RSS feeds, hashtags, and keyword alerts

Feedly is a great tool for curating content from various sources. It acts as a content aggregator by collecting posts from your favorite sites and presenting them in one place. One of the best features of Feedly is the ability to curate content based on RSS feeds, hashtags, and keyword alerts.

RSS feeds allow you to subscribe to your favorite sites’ content and get updates in real-time. This means that you don’t have to visit each site individually to get the latest news or articles. Hashtags are also a powerful way to find relevant content on social media platforms like Twitter or Instagram. By curating based on hashtags related to your industry or niche, you can quickly discover new and interesting content.

Keyword alerts are another powerful feature of Feedly that allows you to monitor specific keywords related to your industry or brand. When new content is published with these keywords, you’ll receive an alert so that you can quickly curate it for your audience.

Feedly also integrates with other tools like Buffer and Hootsuite, making it easy to share curated content across multiple social media platforms. Overall, Feedly is a must-have tool for any marketer or content creator looking to save time while still delivering high-quality curated content to their audience.

Integration with other tools to streamline content sharing

Integration with other tools is an essential aspect of content curation tools. It allows you to streamline your content sharing process and helps you save time. When you are curating content, you might come across various platforms and tools that can enhance the quality of the content you share. However, it’s not very productive to use multiple platforms and tools separately. Integration makes it easy for you to use all of them together.

For instance, Feedly integrates with other social media platforms like Twitter, Facebook, and LinkedIn. This makes it easier for users to share their curated content across these platforms without having to visit each platform individually.



Pocket is a must-have tool for anyone who wants to keep their online content organized and curated. It’s a bookmarking tool that allows you to save articles, videos, and web pages to read later, even offline.

One of the best features of Pocket is its tagging system, which allows you to categorize your saved content by topic and easily find it later on. Plus, it suggests related articles based on your interests so you can discover new content that aligns with your preferences.

Another great thing about Pocket is that it integrates with other tools like Feedly and Twitter, making it easy to save articles from those platforms directly into your Pocket account. Plus, you can sync your account across all devices so you can access your saved content anytime and anywhere.

Overall, if you’re serious about content curation and want a tool that can help you save and organize online content efficiently, then Pocket is definitely worth checking out.

Offline access, tagging system, and suggested reading list

Pocket is a fantastic tool for content curation, perfect for anyone who wants to save and curate online content. One great feature of Pocket is the ability to access articles offline, so you can read them even when internet access is unavailable. Additionally, Pocket has a useful tagging system that lets you categorize and organize all of your saved articles based on their content, which makes it easier to find what you’re looking for later on.

Another great feature of Pocket is the suggested reading list. This list provides personalized recommendations based on the articles you’ve previously saved, making it easy to discover new content that aligns with your interests.



Curata is the ultimate content marketing platform that enables you to automate your curation process and personalize your content recommendations. It’s a great tool for marketers who want to streamline their content creation process and improve their marketing strategies.

One of the standout features of Curata is its ability to analyze data to help you better understand your audience and their interests. With this information, you can create more targeted content that resonates with your readers, which ultimately leads to increased engagement and conversions.

Curata also has integration capabilities with other popular marketing tools like Salesforce and Marketo, allowing for a seamless workflow between different platforms. This integration enables you to have all your data in one place, which makes it easier to track your progress and make informed decisions about your content strategy.

Moreover, Curata can help you automate processes like social media posting by recommending relevant articles that align with your brand’s image. You can customize the recommendations based on various criteria such as keywords or tags, which saves a lot of time for marketers who are looking for relevant content on a regular basis.

Overall, Curata provides an excellent solution for businesses looking to streamline their content creation process while maintaining a high level of quality. It’s an all-in-one tool that simplifies the curation process by automating many of the most time-consuming tasks involved in creating high-quality content.

Automating & analyzing data, and personalization

Curata is a content marketing platform that helps streamline the curation process, analyze data, and personalize recommendations. This tool is perfect for marketers who are looking to automate their curation efforts and improve the overall quality of their content.

One of the key features of Curata is its ability to automate content curation. The platform uses machine learning algorithms to sift through large amounts of data and identify relevant content in real-time. This means that marketers can spend less time sifting through information and more time creating high-quality content.

Curata also provides robust analytics tools that allow marketers to track engagement metrics, such as clicks, shares, and views. This data helps marketers understand what type of content resonates with their audience so they can make informed decisions about future content creation. is a platform that provides an easy and efficient way to create curated content. It is one of the most powerful and comprehensive tools available for content curation. The platform is designed to help marketers discover relevant content, customize designs, and monitor engagement.

With, you can easily discover high-quality content that is relevant to your audience. The tool enables you to search for relevant articles, blog posts and anything else online that can interest your audience. The platform also provides an option to select topics, so it shows articles or sources specific to these topics automatically.

Customizing designs on is quite straightforward too. You can choose from a variety of templates or even customize them according to your preferences. This feature helps marketers save time as they don’t have to design their content from scratch. also has features that allow you to monitor engagement with your curated content. You can track how much traffic each post generates as well as the number of social shares and likes it receives.

Finally, the integration with other social media platforms means you can share your curated content on various social media channels easily.

Discovering relevant content, customizing designs, and monitoring engagement

With, you can discover relevant content from around the web based on topics and keywords of interest. This feature is particularly helpful when you’re looking for fresh content to share with your audience.

In addition, allows you to customize the design of your curated content so that it matches your brand’s voice and style. This customization feature can help elevate your brand’s identity, making it more recognizable and relatable.

Finally, has a robust monitoring system that allows you to keep track of engagement on your curated content. You can see how many views, clicks, and shares each piece of content has received, giving you insight into what’s working and what isn’t.

Hootsuite Insights

Hootsuite Insights

Hootsuite Insights is a powerful tool that helps you listen to social media conversations and gain insights into your brand’s performance. As marketers, we all know how important it is to keep an eye on brand mentions and track trending topics in our industry. With Hootsuite Insights, you can stay on top of these conversations and discover relevant content to share with your audience.

One of the key features of Hootsuite Insights is its monitoring capabilities. You can set up alerts for specific keywords, hashtags, or even competitor mentions to stay informed about what people are saying about your brand or industry. The tool also provides valuable analytics that help you track sentiment, engagement levels, and overall brand health.

Another great feature of Hootsuite Insights is its integration with other social media management tools such as Hootsuite’s own platform. This allows for seamless content sharing and collaboration with your team members.

Overall, Hootsuite Insights is a must-have tool for any marketer looking to stay on top of social media conversations and leverage them for their marketing strategy. It provides valuable insights that can help shape your content curation efforts and keep you ahead of the competition in your industry.

One of the best features of Hootsuite Insights is its ability to track brand mentions. By monitoring who is talking about your brand, you can quickly respond to any complaints or issues that may arise. In addition to tracking brand mentions, Hootsuite Insights also allows you to identify trending topics in real-time. This feature is especially useful for businesses looking to stay ahead of the curve and capitalize on emerging trends.

Another great feature of Hootsuite Insights is its ability to discover relevant content. By staying up-to-date on industry news and trending topics, you can create engaging content that resonates with your target audience. With Hootsuite Insights, you can easily find popular articles and blog posts related to your industry or niche.


In conclusion, content curation plays a pivotal role in the marketing landscape, helping brands discover, organize, and share valuable information with their target audiences. Choosing the right content curation tool is crucial to ensure the effectiveness and efficiency of your marketing strategy. Tools such as Feedly, Pocket, Curata,, and Hootsuite Insights each offer unique features and integrations that cater to different needs and preferences.

Feedly excels as a content aggregator, Pocket offers an excellent bookmarking tool for saving and organizing online content, Curata provides an automated content marketing platform, allows for easy creation of curated content, and Hootsuite Insights delivers valuable insights through social listening. Each tool can integrate seamlessly with various marketing and social media platforms, streamlining your content curation process.

By selecting a content curation tool that aligns with your marketing goals and requirements, you can maximize your reach, increase audience engagement, and ultimately drive your brand’s success. Remember, the right content curation tool can make all the difference in empowering your marketing strategy and connecting with your audience on a deeper level.

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