The 4 Best Event Planning Tools for Small Business

Best Event Planning Tools for Small Business

Event planning can be a daunting task for small businesses, especially when managing everything manually. Thankfully, there are many event planning tools available that can help streamline the process and make it more efficient. These tools allow small businesses to manage everything from invitations to guest lists, schedules, and budget tracking. By using these tools, small businesses can save time and money while ensuring that their events run smoothly.

In this article, we’ll be discussing some of the best event planning tools for small businesses. We’ll take a look at the features of each tool, as well as their pros and cons. You’ll learn about Trello, Eventbrite, Asana, and Google Sheets – four great options that can help you plan your next event with ease.

So if you’re a small business owner looking to plan an event, keep reading to learn about these amazing tools and how they can benefit your business!



Trello is a powerful project management tool that can be used to organize and streamline event planning for small businesses. It allows you to create boards to manage tasks, lists, and cards for different aspects of your event planning process. You can add due dates, assign team members, collaborate with clients or vendors, and attach files to each card so everything is in one place.

Trello’s visual nature makes it easy to see what needs to be done at a glance, making it an ideal tool for planning events with multiple moving parts. Whether you’re organizing a client meeting or hosting a large conference, Trello can help you stay organized and ensure that everything runs smoothly.

Features: What Makes Trello Great for Small Business Event Planning?

Trello’s features make it an ideal tool for small business event planning:

  • Boards: Create boards for each event or project you’re working on.
  • Lists: Create lists within each board to organize tasks by category (e.g., “To Do,” “In Progress,” “Done”).
  • Cards: Create cards within each list to break down tasks into manageable pieces.
  • Checklists: Add checklists to each card to ensure all tasks are completed.
  • Due Dates: Assign due dates to cards so everyone knows when tasks need to be completed.
  • Labels: Use color-coded labels to quickly identify different types of tasks (e.g., marketing, catering).
  • Attachments: Attach relevant files (e.g., contracts) directly to cards so everything is in one place.
  • Collaboration: Invite team members, clients, or vendors to collaborate on boards so everyone is on the same page.


  • Easy organization: The visual nature of Trello makes it easy to see what needs to be done at a glance.
  • Collaboration: Invite team members, clients, or vendors to collaborate on boards so everyone is on the same page.
  • Flexibility: Trello can be used for any type or size of event, from small meetings to large conferences.
  • Integrations: Trello can integrate with other tools such as Slack, Google Drive, and Dropbox.


  • Learning curve: Trello’s unique structure may take some time for new users to get used to.
  • Limited functionality: While Trello is great for task management, it may not have all the features you need for complex event planning (e.g., seating charts).
  • Price: While there is a free version of Trello, more advanced features are only available in paid plans.

Some of the best features of Trello include its flexibility, customization options, and user-friendly interface. You can use it for everything from organizing guest lists to creating a timeline for your event. Plus, it integrates with many other tools like Google Drive and Slack for added convenience.



Eventbrite is an online event registration platform that allows small businesses to create, promote, and sell tickets for events of all types and sizes. It provides a user-friendly interface to help you manage everything from ticket sales to event promotion in one place. You can customize your event page with your branding, add images, and create unique ticketing options.

With Eventbrite, you can easily track attendee information, manage guest lists, and send automatic confirmation emails. It also offers powerful analytics tools that give you insight into attendee demographics and ticket sales data.

Some of the features that make Eventbrite a great tool for small business event planning include customizable registration pages, the ability to send email invitations and reminders, and ticket scanning with the Eventbrite Organizer app. Additionally, Eventbrite offers analytics and reporting tools that allow you to track performance metrics such as ticket sales and attendee engagement.

Pros and Cons

One of the biggest advantages of using Eventbrite is its ability to reach a large audience, making it easy to promote events and sell tickets online.

Another advantage of Eventbrite is its customizable event pages, which can be tailored to match the branding and style of each individual event. This allows businesses to create a professional-looking page that showcases their event in the best possible light.

There are also several built-in features within Eventbrite that make it easy to manage guest lists, track attendance, and collect payments. Plus, it integrates with other popular tools like Mailchimp, making it easy to automate email marketing campaigns for events.

On the flip side, one potential disadvantage of using Eventbrite is the fees associated with ticket sales. While these fees are generally reasonable, they can add up over time for larger events. Additionally, some users have found the interface and backend processes to be somewhat confusing or difficult to navigate.



Asana is a project management tool that can be used for event planning. It allows teams to collaborate and manage tasks, deadlines, and schedules in one place. Asana’s user-friendly interface makes it easy to use for small business owners who may not have experience with project management software.

Asana offers a variety of features that make it an excellent tool for event planning. Teams can create projects, assign tasks, set due dates, and communicate within the platform. Additionally, Asana allows users to attach files and documents directly to tasks, making it easy to keep everything organized in one place.

Pros and Cons

One of the advantages of using Asana for event planning is its ability to create and assign tasks to team members, which can help ensure that everyone stays on track and deadlines are met. Asana also allows users to create templates, which can be useful for recurring events that require similar tasks to be completed each time.

One potential disadvantage of using Asana for event planning is that it may not have as many specialized features as some other event planning tools, such as Eventbrite. Additionally, it may take some time to learn how to use Asana effectively, especially if you are new to the platform.

Google Sheets

Google Sheets

Google Sheets is a web-based spreadsheet program that can be used for event planning. It allows you to create and share spreadsheets with others, making it a valuable tool for collaborating on event-related tasks. With Google Sheets, you can keep track of important details such as guest lists, budgets, and schedules.

One of the best things about Google Sheets is its accessibility. You can access your spreadsheets from any device with an internet connection, so you can stay up-to-date on your event planning even when you’re on the go. And since multiple users can access and edit the same spreadsheet simultaneously, it’s easy to keep everyone on the same page.

Google Sheets also offers a variety of features that make it a great tool for small business event planning. For example, you can use conditional formatting to highlight important information or deadlines. You can also create charts and graphs that make it easy to visualize your data.

Pros and Cons

One of the main advantages of using Google Sheets for event planning is that it’s accessible from anywhere with an internet connection. This means you can work on your event planning from home, at the office or on-the-go. It’s also easy to customize your spreadsheets to fit your specific needs, making it a flexible option for any type of event.

Another advantage is that Google Sheets allows multiple users to work on the same sheet simultaneously without conflicting changes. This makes collaboration easier and streamlines the planning process.

However, one disadvantage of using Google Sheets is that it may not have all the advanced features found in specialized event planning tools like Trello or Asana. It may also require more time to set up and customize compared to other tools.


Based on the above discussion of each tool’s advantages and disadvantages here are some recommendations based on different types of events:

  • For conferences or large-scale events with various collaborators: Asana can help you keep everyone on track and organized.
  • For ticketed events: Eventbrite simplifies ticket sales.
  • For simpler events with less complex details: Trello can help you keep tasks organized.
  • For tracking budgets and financial data: Google Sheets is an excellent option.

Remember that each business has its unique needs and preferences when it comes to event planning tools. Consider what features are essential for your specific event or project and choose the tool that best fits your needs.

So there you have it – our recommendations based on different types of events and businesses. With these tools in hand, you’ll be able to streamline your planning process and pull off successful events time after time!

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