Landing Page Design: 8 Best Practices You Can Follow

Landing Page Design - Best Practices

Whether you're a seasoned expert or an aspiring designer, there's always something new to learn when it comes to creating effective landing pages that convert visitors into customers. In this post, we'll be sharing our top tips and tricks for designing landing pages that engage, persuade, and ultimately drive action.

First and foremost, it's essential to understand the importance of a well-designed landing page. After all, your landing page is often the first impression that potential customers have of your brand, and it can make all the difference in whether or not they choose to do business with you. With that in mind, we'll dive into the key elements of a successful landing page, including attention-grabbing headlines, persuasive copy, compelling calls-to-action, and more.

But we won't just be telling you what to do - we'll also be showing you real-world examples of landing pages that get it right and explaining why they work so well. From beautifully designed layouts to clever use of color and typography, there's plenty of inspiration to be found.

So whether you're looking to improve your current landing pages or create new ones from scratch, this post has something for everyone. By the end, you'll be armed with the knowledge and tools you need to create landing pages that not only look great but also drive results.

Let's get started!

Landing Page Design: The Best Practices

The following segment is dedicated entirely to discussing the key elements of a successful landing page. From finding a catchy title to implementing modern visuals, we will provide you with tips and best practices to ensure the effectiveness of your landing page. We will also discuss the importance of content, testimonials, CTA buttons, forms, structure, and visuals.

1. A Captivating Title

The importance of catchy titles in landing page design lies in their ability to attract and retain visitors' attention. Titles play a crucial role in setting the tone and creating a first impression for your landing page, and they can make or break the success of your page.

Research has shown that users judge a website's credibility within the first 50 milliseconds of visiting a page. This means that a strong, compelling title can help build trust and establish your brand as a credible source of information.

Studies have also shown that headlines significantly impact engagement and conversion rates. In fact, headlines are often the most-read part of an article or landing page, and they can greatly influence the overall effectiveness of your page.

captivating title example

In general, a good title should be short, concise, and to the point. It should clearly communicate the value proposition of your product or service and provide a strong hook that entices visitors to continue reading.

In conclusion, captivating titles play a critical role in the success of a landing page and should be carefully crafted to attract and engage visitors. A well-written title can help increase conversions, build trust, and drive long-term success for your business.

2. Content & Enticing Offers

A landing page's primary goal is to convert visitors into customers, which can be achieved through clear, concise, and compelling content and an enticing offer.

The content on a landing page should focus on the specific product or service offered and highlight its unique features and benefits. This information should be presented in an easy-to-read format with clear headings and bullet points. It should be accompanied by visual elements such as images and videos to help illustrate the product's information.

landing page content example

An enticing offer, such as a discount or free trial, can also significantly increase conversions on a landing page. Offers incentivize visitors to take action and can help overcome any objections or concerns they may have about making a purchase.

3. Social Proof a.k.a Reviews and Testimonials

The importance of including a section dedicated to reviews or testimonials on a landing page lies in its ability to build trust and credibility with potential customers. This section serves as social proof, showcasing positive experiences others have had with your product or service.

Studies have shown that having positive reviews and testimonials on a landing page can increase conversions by up to 62%. In addition, including specific and detailed testimonials, as opposed to generic statements, can also improve the effectiveness of this section.

social proof example landing page

Regarding titles for this section, research suggests that using action-oriented and specific language can grab potential customers' attention and increase the testimonials' impact. For example, using a title like "See What Our Satisfied Customers Have to Say" is more effective than simply using "Testimonials."

In conclusion, incorporating a section dedicated to reviews or testimonials in landing page design can greatly improve a website's credibility and conversion rate. To maximize its impact, use action-oriented and specific titles, and include detailed and specific testimonials.

4. Call to Action (CTA) Buttons

Call to Action (CTA) buttons play a crucial role in landing page design as they drive users to take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. Research shows that including a clear and prominent CTA button on a landing page can significantly increase conversions.

Studies have found that a CTA button's placement, design, and language can impact its effectiveness. A button that stands out visually on the page and uses action-oriented language, such as "Sign Up Now" or "Download Today", can increase users' likelihood of clicking on it.

CTA landing page example

Additionally, A/B testing can help determine the optimal design and language for a CTA button and the best placement on the page. Testing different variations of a CTA can reveal which version resonates most with users and leads to the highest conversion rate.

In conclusion, incorporating a well-designed and strategically placed CTA button on a landing page can significantly impact the success of a marketing campaign. By conducting A/B tests and continually refining the design and language of the CTA, businesses can maximize the conversion potential of their landing pages.

5. Simple but complete forms

First, a simple form lets visitors quickly and easily provide the information you require, improving conversion rates. Research shows shorter forms with fewer fields have higher conversion rates than longer forms.

Second, a complete form ensures that you receive all the information you need to follow up with leads and provide personalized experiences. A complete form can include fields for the visitor's name, email address, phone number, and any other relevant information.

simple but complete form example

Third, a well-designed form can improve the overall user experience and increase the trust in your brand. A simple, easy-to-use form that accurately captures all necessary information can help create a positive impression of the business and increase the likelihood of a successful conversion.

6. A readable structure

According to a study conducted by Nielsen Norman Group, users tend to scan web pages in an F-shaped pattern, which means that they focus on the top and left side of the page before moving down and to the right. Therefore, designers should structure the landing page in a way that captures the user's attention and guides them through the content.

Using clear headings and subheadings, bullet points, and visual hierarchy can help users quickly identify the most important information on the page. Additionally, you should use a font size and type that is easy to read and ensure that there is enough white space to prevent the page from feeling cluttered.

A readable structure

Another study conducted by Google found that mobile users are more likely to abandon a website if it takes longer than three seconds to load. Therefore, you should prioritize creating a readable structure that is optimized for fast loading speeds on both desktop and mobile devices.

In conclusion, a readable structure is critical in landing page design because it improves user experience and can lead to higher conversion rates. By following best practices and using data-driven research, you can create landing pages that effectively communicate the value of a product or service and drive users to take action.

7. Navigation menus

Research has shown that a well-designed navigation menu can significantly impact user behavior. Users are more likely to stay on a website and engage with its content if they can easily find what they are looking for.

A clear and concise navigation menu can help users quickly and easily locate the information or product they need, reducing frustration and improving their overall experience on the website.

navigation menu example

Moreover, a navigation menu can also improve website accessibility. Users who rely on screen readers or keyboard navigation may find it challenging to access website content without a clear navigation menu. By including an accessible navigation menu, designers can ensure that their website is usable by a wider range of people.

When designing a navigation menu, it is essential to consider its placement, size, and content. A well-designed navigation menu should be prominently placed and easy to find.

It should also be designed in a way that is easy to use and navigate, with clear and concise labels for each menu item.

8. Modern visuals

Modern visuals are an essential element of landing page design as they can significantly impact the user's first impression of the website. In general, the data and research suggest that using modern visuals in landing pages can enhance user engagement and boost the website's overall performance.

According to a study conducted by Stanford University, 46% of people judge a website's credibility based on its design. This indicates that a website's visual appeal can play a crucial role in establishing trust with users. Modern visuals, such as clean and minimalist designs, high-quality images and videos, and bold typography, can make a website look professional and trustworthy.

modern visuals landing page

Moreover, modern visuals can also improve the user experience by making the landing page more engaging and easy to navigate. A study by the Nielsen Norman Group found that users pay more attention to information-carrying images than text on a webpage. Using relevant, eye-catching images can attract users' attention and help them understand the content more easily.

Another benefit of using modern visuals is that they can make the landing page more memorable. Research by the Social Science Research Network shows that people are more likely to remember information presented in a visual format than text. This means that using striking visuals can help the landing page stand out in the user's memory and increase the likelihood of them returning to the website in the future.

In conclusion, using modern visuals in landing page design is crucial for establishing trust with users, enhancing the user experience, and making the landing page more memorable. Aspiring designers should prioritize the use of high-quality images and videos, bold typography, and clean design to create visually appealing landing pages that engage users and drive business results.


To summarize, effective landing page design is critical for converting website visitors into customers. In this blog post, we've outlined the best practices for creating landing pages that engage and persuade.

By focusing on attention-grabbing headlines, persuasive copy, compelling calls-to-action, and more, you can create landing pages that drive action and generate results.

Frequently Asked Questions


If you're looking to see the current trends in web design, I recommend checking out our article on this exact topic: useful sites for web design inspiration. The sites outlined in the article are the most popular resources among designers who want to get a real-time pulse of the current trends in design, particularly landing page design.

If you're looking to create and design your own landing pages from scratch, you may find our article on the best landing page builders handy. The said article is a thorough review of the currently most popular tools for the job. We've hand-reviewed each platform and outlined its strengths and weaknesses.