The 5 Best Video Conferencing Tools for Small Business

Video Conferencing Tools for Small Business

Video conferencing has become an essential tool for small businesses in today’s digital age. It allows people to communicate and collaborate instantly, regardless of their physical location. Whether it’s a remote team member or a client who is miles away, video conferencing makes it possible to have face-to-face communication and build stronger relationships.

In addition to improving relationships, video conferencing also saves time and money. By eliminating the need for travel, small businesses can reduce their expenses and increase their productivity. This is especially important for startups that are looking to grow quickly without spending too much money.

With so many video conferencing tools available on the market, it can be overwhelming to choose the right one for your small business. In this article, we will compare some of the best options and discuss their features, pros, and cons to help you make an informed decision. So let’s dive into our review of the best small business video conferencing tools!



Zoom is a popular video conferencing tool that has gained immense popularity during the COVID-19 pandemic. It is an easy-to-use platform that allows small businesses to conduct virtual meetings, webinars, and even online events with ease.


Zoom comes loaded with features designed to enhance user experience, including screen sharing, virtual backgrounds, recording options, and chat functionality. It also allows participants to join meetings from any device, be it a desktop computer, laptop or smartphone.

Zoom has both free and paid versions with different features available for each. The free version allows up to 100 participants in a meeting for up to 40 minutes.

Why Zoom is great for small businesses

One of the best things about Zoom is its versatility. Small businesses can use it for all their video conferencing needs without breaking the bank. The platform offers reliable connections, high-quality audio and video, and provides an easy-to-use system for attendees.

Zoom also has advanced features like automatic transcripts that can make life easier for small business owners who need to keep records of their meetings or webinars.

Potential drawbacks of using Zoom

While Zoom is a great tool for small businesses on a budget with a lot of great features, there are some potential drawbacks worth considering. One of the biggest concerns regarding Zoom security issues which were discovered in 2020 may raise questions around data privacy and security practices put in place by the developer.

However, these issues have likely been addressed since then as Zoom has made several updates to improve security measures.

Overall, Zoom is an excellent choice for small businesses looking for a versatile video conferencing tool that can meet all their needs while staying affordable.

The Benefits of Using Zoom for Small Businesses

Zoom has quickly become one of the most popular video conferencing tools for small businesses, and for good reason. Here are some of the benefits of using Zoom:

  • Easy to Use: Zoom is extremely user-friendly, making it easy for small business owners and employees to quickly learn how to use the platform.
  • Affordable: With a range of pricing plans available, including a free plan, Zoom is an affordable option for small businesses with limited budgets.
  • High-Quality Video and Audio: Zoom’s video and audio quality is top-notch, ensuring that your virtual meetings run smoothly without any technical glitches.
  • Screen Sharing: The ability to share screens during meetings is a great feature that allows team members to collaborate on projects more effectively.
  • Recording Capabilities: Zoom allows you to record your meetings so that you can refer back to them later or share them with team members who were unable to attend.

Overall, Zoom offers a great all-around video conferencing solution for small businesses looking to conduct virtual meetings. However, there are some potential drawbacks that should be considered before committing fully to the platform.

Google Meet

Google Meet

Google Meet is a video conferencing tool that was developed by Google as part of their G Suite of productivity tools. It allows users to host virtual meetings with up to 100 participants at a time, making it a great option for small businesses with distributed teams or remote workers.

One of the standout features of Google Meet is its ease of use. It’s accessible directly from a user’s Google Calendar or Gmail account, making it simple to schedule and join meetings without having to navigate through multiple applications or interfaces.

In addition, Google Meet offers several helpful features for small businesses, including screen sharing, real-time captions, and the ability to record meetings for later reference. It also integrates with other G Suite apps like Google Drive and Hangouts Chat, making collaboration and document sharing seamless.

While there are many benefits to using Google Meet for small business video conferencing needs, there are also some potential drawbacks. For example, some users have reported issues with audio quality on the platform, particularly when multiple participants are speaking at once. Additionally, unlike some other video conferencing tools, Google Meet does not offer virtual backgrounds or filters.

Overall though, if you’re looking for an easy-to-use video conferencing solution that integrates well with other productivity tools and offers helpful features like real-time captions and screen sharing, Google Meet may be a great option for your small business.

Microsoft Teams

Microsoft Teams

Microsoft Teams is a powerful video conferencing tool that is designed to help small businesses work seamlessly together. With its intuitive interface and advanced features, it provides everything you need for productive collaboration with your team members or clients.

One of the main advantages of Microsoft Teams is its integration with other Microsoft applications like Word, Excel, and PowerPoint. This makes it easy to access and collaborate on important documents in real-time during video meetings. Additionally, Microsoft Teams offers a wide range of features that make remote work more effective, such as screen sharing, virtual backgrounds, and recording capabilities.

One potential drawback of using Microsoft Teams is its steep learning curve. The platform has many features and functionalities that may take some time to get used to. Also, some users have reported difficulties in joining meetings due to technical issues.

Another downside of using Microsoft Teams is that it may not be suitable for smaller teams with limited budgets because it comes with a higher subscription cost compared to other video conferencing tools.

GoTo Meeting

GoTo Meeting

GoTo Meeting is a video conferencing tool that can help small businesses streamline their communication processes. It is easy to use, reliable, and has plenty of features to ensure that meetings run smoothly.

One of the standout features of GoTo Meeting is its ability to integrate with other software tools, such as Salesforce and Office 365. This makes it an ideal choice for businesses that already use those tools and want a video conferencing solution that can seamlessly fit into their existing workflows.

In addition to integration capabilities, GoTo Meeting also boasts high-quality audio and video, making for a more engaging and productive meeting experience. It has features like screen sharing, virtual whiteboards, and chat functionality that allow for more collaboration during the meeting.

However, one potential drawback of GoTo Meeting is its pricing structure. While it does offer a free trial period, the paid plans can be quite expensive compared to some of the other options on this list.

Overall, GoTo Meeting is a solid choice for small businesses looking for a feature-rich video conferencing tool that integrates well with other software tools.



Skype is a well-known video conferencing tool that has been around for quite some time. It’s a platform that connects people from all over the world with high-quality audio and video capabilities. One of the main benefits of Skype is its ease of use – it’s straightforward to set up and navigate, even for those who aren’t tech-savvy.

Skype offers many features that make it an excellent choice for small businesses. For example, it allows users to hold meetings with up to 50 people, which is perfect for virtual team meetings or client calls. Additionally, Skype offers screen sharing capabilities, making it easy to collaborate on projects with team members who are working remotely.

Another advantage of using Skype is its cross-platform compatibility – it works on Windows, Mac, iOS, and Android devices. This makes it accessible to everyone regardless of their operating system or device preference.

However, there are also some potential drawbacks to consider when using Skype. The free version has limited functionality compared to paid plans, such as the inability to record video calls or access advanced features like live subtitles or background blur. Additionally, some users have experienced connectivity issues or dropped calls while using the platform.

Overall, Skype is an excellent option for small businesses looking for an easy-to-use and reliable video conferencing tool with robust features.


In summary, Zoom is great for its ease of use and comprehensive features. Google Meet is an excellent option for G Suite users due to its seamless integration with other Google apps. Microsoft Teams offers a wide range of collaboration features beyond just video conferencing. GoToMeeting is best suited for large-scale meetings and webinars. And Skype is a solid choice for small businesses with basic video conferencing needs.

Overall, when deciding which tool to use for your small business video conferencing needs, it’s important to consider factors such as ease of use, pricing, features offered, and integration with other tools you may already be using.

We hope this article has provided you with valuable insights into the best small business video conferencing tools available on the market today!

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