Best Referral Marketing Software Best Referral Marketing Software

The 9 Best Referral Marketing Software

Boosting conversions, one referral at a time: top picks.

The marketplace is flush with tools claiming to drive new customers to your business. Among them, referral marketing software stands as a tried-and-true strategy. Why? Because word of mouth still rules. For businesses looking to get the most bang for their marketing buck, a well-implemented referral program can be the Swiss Army knife in your toolkit.

But with so many options on the table, which one is the real game-changer for your specific needs? Can some software truly maximize your referrals, or is it all just a lot of noise? In this article, we cut through the clutter to bring you an unvarnished look at the best referral marketing software available today. We’ll examine features, ease of use, and ROI so you can make an informed choice.

What is referral marketing software?

Referral marketing software serves as a specialized platform designed to automate and streamline the process of customer referral programs. In essence, it’s the digital infrastructure that supports a time-honored concept: word-of-mouth advertising.

By leveraging a customer’s existing network, businesses can organically increase their customer base. The software typically provides a host of features, including unique referral codes, social sharing tools, and reward distribution mechanisms to make the process of referring new customers as seamless as possible. It’s a one-stop-shop for tracking, managing, and incentivizing referrals, automating tasks that might otherwise consume significant resources if managed manually.

But what sets a standout referral marketing software apart from the run-of-the-mill options? A high-caliber tool will not just automate referral tracking but also offer robust analytics and reporting features. This allows businesses to measure the effectiveness of their referral program in real-time, fine-tuning their strategies based on hard data rather than gut feeling.

For example, understanding which customers are most engaged in referring others can help a company tailor its rewards program more effectively.

So, what does the gold standard look like? Let’s dive in and find out.

Referral Factory

Referral Factory - plug and play software to build your referral program

Referral Factory has been my go-to when it comes to leveraging the power of word-of-mouth marketing. It’s this intuitive software that strips away all the fuss, making the setup and management of referral programs feel like a breeze. Not only does it have a sleek user interface, but it’s also loaded with features that put you in the driver’s seat, steering your brand towards more visibility and growth.

Building on that, what I’ve really loved about Referral Factory is how it capitalizes on the trust factor. It transforms satisfied customers into brand champions, giving them the tools to shout out their love for your products or services, and in turn, introducing you to a whole new audience that’s more likely to stick around.

Key Features

  • Customizable Campaigns: Tailor-make referral programs that resonate with your brand.
  • Detailed Analytics: Stay in the know with real-time metrics, seeing exactly how your campaigns are performing.
  • Automated Reward System: Rewarding your biggest fans is seamless and hassle-free.


Referral Factory’s pricing structure is crafted to accommodate both budding businesses and expansive enterprises. Every plan they offer comes fully loaded with the same comprehensive suite of tools, including CRM integrations, templates, fraud alerts, and a choice from over 200 rewards.

Starting off, there’s the Starter plan at $95 per month. This gives you access to all their tools and supports up to 500 users and a single campaign, bolstered by chat and video support. For businesses with a broader user base, the Basic plan at $200 monthly caters to 20,000 users and brings the advantage of unlimited campaigns, still accompanied by chat and video support.

From there, you can scale to the Pro plan at $300 monthly and the Advanced plan at $800 monthly; these plans are for larger businesses that want more creative flexibility and more control over data privacy. 



ReferralCandy is a powerful referral marketing software designed specifically for e-commerce businesses. Its primary aim is to help these businesses leverage their existing customer base to attract new customers through word-of-mouth marketing. By offering an automated, customizable, and easy-to-use platform, ReferralCandy enables businesses to create and manage successful referral programs that can significantly boost their customer acquisition and retention efforts.

The software’s core functionality revolves around incentivizing existing customers to refer their friends or family members to the business. It does this by providing a variety of rewards such as discounts, freebies, cashback, or other perks that the business can choose based on its preferences and goals. With its robust tracking and reporting capabilities, ReferralCandy also allows businesses to monitor the performance of their referral program in real-time and make data-driven decisions.

Key features

  • Automated Reward Delivery: This feature ensures that customers receive their referral rewards automatically once the conditions set by the business are met.
  • Customizable Templates: ReferralCandy provides a variety of professionally designed email templates that businesses can customize according to their brand identity.
  • Performance Tracking: With its robust analytics tools, businesses can track key metrics such as the number of referrals made, conversion rate, revenue generated from referrals, etc., helping them understand how well their referral program is performing.

As for pricing, ReferralCandy offers two plans: Premium and Enterprise. The Premium plan costs $49 per month plus a monthly commission of 5% on referral sales for the first $1,000 generated each month. The Enterprise plan is custom-priced based on the specific needs and requirements of larger e-commerce businesses with higher volumes of sales and referrals.



Ambassador is a robust and comprehensive referral software solution designed specifically for marketers. It provides an end-to-end platform that simplifies the process of tracking, managing, and optimizing referral marketing campaigns. Built with flexibility in mind, Ambassador allows businesses to tailor their referral programs to their unique needs, making it a versatile tool in the arsenal of any marketer.

The power of Ambassador lies in its ability to seamlessly integrate with existing marketing workflows and systems. This integration capability enables businesses to automate their referral marketing processes, freeing up valuable time and resources. With Ambassador, marketers can easily turn their existing customers into brand ambassadors, harnessing the power of word-of-mouth marketing to drive growth and increase revenue.

Key Features

  • Customizable Referral Programs: Ambassador offers a high degree of customization, allowing businesses to create referral programs that align with their specific goals and target audience.
  • Seamless Integration: The software can seamlessly integrate with your existing CRM or other marketing software. This feature allows for automatic tracking of referrals and rewards distribution.
  • Robust Reporting: Ambassador provides detailed analytics and reporting tools that allow marketers to track the success of their referral campaigns in real-time. These insights can help businesses optimize their strategies for better results.


Ambassador operates on a quote-based pricing model. This means the cost will vary depending on the specific needs and size of your business. To get an exact quote, you’ll need to contact Ambassador directly through their website.



Yotpo is a dynamic user-generated content marketing platform. It offers a range of features that are designed to help businesses harness the power of customer reviews, photos, and social media to build trust with consumers and increase sales. As a comprehensive marketing solution, Yotpo provides businesses with the tools they need to collect and leverage authentic user-generated content at every stage of the buyer’s journey.

In the digital age where authenticity and consumer trust are paramount, Yotpo stands out by enabling brands to effectively utilize user-generated content. This approach not only enhances brand credibility but also improves SEO performance, increases conversion rates, and fosters customer loyalty. Yotpo’s platform is flexible and scalable, making it a suitable choice for businesses of all sizes across various industries.

Key Features

  • Review & Ratings: Yotpo allows businesses to collect product reviews and ratings from verified customers. These reviews can be displayed on product pages to provide social proof and boost consumer confidence.
  • Visual Marketing: With this feature, businesses can collect customer photos and videos as part of their reviews. This user-generated visual content can be showcased on the website or social media platforms to enhance authenticity and engagement.
  • Loyalty & Referrals: Yotpo also includes a robust loyalty program that enables businesses to reward customers for referrals, purchases, reviews, social shares and more. This helps in driving repeat purchases and fostering brand loyalty.


Yotpo offers several pricing tiers to cater for different business needs:

  • The Free plan includes basic review collection functionality.
  • The Growth plan starts at $19 per month (billed annually) and includes features such as social curation, Google Seller Ratings integration, SEO page creation for reviews.
  • For larger businesses or those seeking more advanced features like loyalty programs or visual marketing capabilities, custom pricing is available upon request.

Note: Pricing information was accurate at the time of writing but may have changed since then. Always check the official website for current pricing details.

Referral Hero


Referral Hero is a dynamic tool that specializes in referral marketing for online businesses. It is designed to help businesses create and run customer referral programs, with the aim of driving word-of-mouth sales and growth. Referral Hero integrates seamlessly with your existing workflows and provides a robust platform that is both easy to use and powerful.

This software focuses on turning your customers into brand advocates, leveraging their networks to expand your reach. With Referral Hero, you can personalize referral campaigns to match your brand, track key metrics in real-time, and reward customers for successful referrals.

Key Features

  • Customizable Referral Campaigns: Referral Hero provides a flexible platform that allows you to create referral campaigns that align with your brand identity. You can customize everything from the campaign messaging to the design of the sharing page.
  • Real-time Tracking and Analytics: With this feature, you can keep an eye on how your referral program is performing at any given moment. It provides insightful metrics such as the number of referrals made, conversion rates, and more.
  • Automated Rewards System: This feature makes it easy to incentivize referrals by automatically rewarding customers when they refer others to your business.


Referral Hero operates on a tiered pricing model with three plans: Starter ($49/month), Growth ($99/month), and Pro ($199/month). Each plan offers an increased number of features such as priority support, custom domain usage, and A/B testing capabilities. The Growth plan seems to be the most popular among businesses due to its balance between cost and features offered.



Influitive is a cutting-edge advocate marketing software that enables businesses to leverage their customer base into a powerful marketing force. It operates on the premise that your existing customers can become your most persuasive salespeople, given the right tools and incentives. By turning happy customers into brand advocates, Influitive helps businesses amplify their marketing efforts and build lasting relationships with their clientele.

Influitive’s platform is designed to engage customers in an interactive and rewarding way. It empowers users to create customized advocate marketing programs that encourage customers to share positive experiences, refer friends, provide testimonials, and participate in other brand-promoting activities. With its robust set of features, Influitive offers a comprehensive solution for businesses looking to tap into the immense potential of advocate marketing.

Key features

  • AdvocateHub: This is a community portal where customers can engage with your brand and each other. It provides a space for advocates to share experiences, participate in challenges, earn rewards, and feel part of an exclusive group.
  • Challenges & Rewards: Influitive allows you to create challenges for your advocates (like sharing content or referring friends) and offer rewards as incentives. This gamification aspect keeps engagement high and motivates continued participation.
  • AdvocateAnywhere: This feature enables businesses to integrate advocacy actions across multiple platforms – from websites and apps to email campaigns – ensuring a seamless experience for advocates wherever they interact with your brand.

As for pricing, Influitive operates on a quote-based system meaning that each package is tailored according to the specific needs of the business. You will need to get in touch with their sales team directly for a custom quote based on your requirements.

Post Affiliate Pro

Post Affiliate Pro

Post Affiliate Pro, as the name suggests, is an affiliate tracking and management software solution. It is designed to empower businesses by enabling them to create and manage their own affiliate programs. The platform provides a comprehensive set of tools that facilitate the tracking of referrals, commission payouts, and performance reports among other things. This ensures a seamless and efficient operation of your affiliate marketing program.

This software is not just about managing affiliates; it’s also about growing your business. By leveraging Post Affiliate Pro, you can tap into new customer segments, increase sales, and enhance your brand’s visibility. The platform’s robust features are designed to help you maximize your affiliate marketing efforts while minimizing the time and resources required for management.

Key Features

  • Affiliate Tracking: Post Affiliate Pro offers a variety of tracking methods including browser cookie tracking, flash cookie tracking, IP address tracking, and direct link tracking. This ensures accurate attribution of sales to affiliates.
  • Performance Reports: The platform provides detailed reports on aspects such as click-through rates (CTR), conversion rates, commissions earned, etc., which can help in making data-driven decisions for your affiliate program.
  • Payout Management: With Post Affiliate Pro you can easily manage payouts with methods like PayPal or wire transfer. It also allows setting different commission rates for each affiliate or for different products.


Post Affiliate Pro offers three pricing plans:

  • Pro Plan: $97 per month
  • Ultimate Plan: $197 per month
  • Network Plan: $477 per month

Each plan comes with its own set of features and capabilities to cater to different business needs and sizes.



Revetize is a comprehensive referral marketing software that is geared towards small businesses. It offers an integrated platform where businesses can manage their referral, online review, promotions, and customer follow-up processes all in one place. Revetize is designed to simplify the process of acquiring and retaining customers through the power of referrals, making it easier for businesses to grow their customer base and increase revenue.

Revetize stands out as a powerful tool in the referral marketing space by offering a range of features tailored specifically for small businesses. These features are designed to make it easy for businesses to launch and manage effective referral programs that drive customer acquisition and retention.

Key features

  • Referral Program Management: Revetize makes it easy to launch and manage your own referral program. You can customize your program’s rules, rewards, and messaging, track referrals in real-time, and easily pay out rewards.
  • Online Review Management: With Revetize, you can also manage your online reviews across multiple platforms from one dashboard. This feature allows you to monitor what customers are saying about your business online and respond promptly.
  • Promotions & Customer Follow-Up: Revetize also offers tools for creating custom promotions and following up with customers via email, text message, or direct mail.

In terms of pricing, Revetize offers a range of plans to suit different business needs and budgets. The Basic plan starts at $100 per month and includes access to all features with limits on usage. For those needing more capacity, the Pro plan is $200 per month while the Unlimited plan is $400 per month. All plans come with a 14-day free trial so you can test out the platform before committing.

Hello Referrals


Hello Referrals is a business networking and referral management tool designed to streamline the process of managing, tracking, and optimizing referral marketing campaigns. As part of the broader spectrum of marketing software solutions, Hello Referrals distinguishes itself through its focus on facilitating business-to-business interactions and fostering collaborative networks. The platform provides an intuitive interface that enables businesses to create, manage, and analyze their referral marketing efforts with ease.

In today’s increasingly interconnected digital landscape, Hello Referrals offers businesses a robust tool to leverage their existing networks and foster new connections. By simplifying the process of managing referrals, businesses can more effectively harness the potential of word-of-mouth marketing, which remains one of the most powerful tools in a marketer’s arsenal. Hello Referrals’ unique blend of networking and management functionality makes it an invaluable asset for businesses looking to expand their reach through referral marketing.

Key features

  • Referral Tracking: Hello Referrals allows businesses to track referrals from start to finish, providing insights into which connections are yielding results.
  • Networking Tools: The platform facilitates networking by allowing users to connect with other businesses and exchange referrals.
  • Analytics: With its built-in analytics tools, Hello Referrals enables users to measure the effectiveness of their referral strategies and make data-driven decisions.

In terms of pricing, Hello Referrals operates on a subscription-based model with tiered pricing options designed to accommodate a range of business sizes and needs. The Starter plan is available at $24 per month for up to 10 users; the Growth plan costs $49 per month for up to 25 users; while the Pro plan is priced at $99 per month supporting unlimited users. Each tier comes with its own set of features and capabilities tailored towards different business requirements.


In sum, referral marketing software is more than a convenient tool; it’s an investment in amplifying your brand through the most credible marketers you’ve got—your existing customers. Programs like ReferralCandy, Post Affiliate Pro, and Yotpo aren’t just software; they’re engines that help power customer advocacy, driving both traffic and revenue.

But remember, it’s not just about the tool itself. How you configure it, how you integrate it with your existing marketing stack, and the kind of incentives you offer can make or break your referral marketing strategy. So which software should you choose? It boils down to your specific needs, your budget, and your technological comfort level.

Before diving in, ask yourself: What are my metrics of success? How does this align with my broader marketing goals? Answers to these questions will guide your choice, turning the process from a hunt into a strategic selection.