I can’t even begin to imagine how many times I have had to look up fonts because they just look really good. I mean, fonts do a lot of the heavy lifting for making a design presentable.
And you can easily prove that by changing a particular font on a specific design, only to see it fade away into oblivion. This applies to everything, from header titles to fonts used in posters, images, infographics, and other media. Fonts are inseparable from good design.
As for me, I’m more of a web guy – so the fonts that interest me, typically come from websites. However, I’m well aware that a lot of designers also work with images on a daily basis, so this article is also going to cover the process of identifying fonts from images.
And, lastly, I’m also including a service to identify fonts from brand logos. Well, it’s more of a repository of fonts used by popular brands, which is nonetheless useful. But, first – let me show you how I typically identify fonts from articles and other websites.
Let’s fire up the Chrome Developer Tools
For me, the quickest way to find a particular font is to right-click on any text inside the page and use the Chrome Inspect tool. Here is an example:
(The same applies to Mozilla, and any other browser with in-built DevToools!).
Once you click on Inspect – a new panel will open up. Unless you’re familiar with web development, a lot of it is going to look like a bunch of jibberish. Understandable.
But, the only thing you need to do is filter the page for a specific query. And that query is
font-family. It should look like this:
For the text I selected, I got a response of:
font-family: Georgia, serif, system-ui !important;
so I know that the font used is Georgia. This might differ if you select another part of the text, such as a headline. On my blog, selecting a headline gives me:
doesn’t make a lot of sense, right?
This is simply a font being called through a CSS variable. You can hover over the text inside DevTools to see which font is being used. It’s quite simple and easy to get a hang of it.
The above approach works only with fonts found inside web text. But, as the title of this article implies – we’re also looking for ways to find fonts inside images. So, this next section is dedicated to my favorite tools when it comes to identifying fonts: be it text or photo.
There are quite a few font identification tools for images but in my experience WhatTheFont! just blows the competition out of the park. Unlike similar tools where you have to select types individually, WhatTheFont lets you select a portion of the image and you’re set.
As someone who does a lot of design work in Figma – I tested 10 unique images I have created in the past, and WhatTheFont was successful in detecting the font in each one.
Chances are, you're going to run in a font that simply isn't recognized. This usually happens when the font used by the designer isn't even publicly available. In such a case, my recommendation is to contact the author of the photo and talk to them directly. Sometimes this is easier said than done, but you'd be surprised how helpful people can be.
The Type Sample widget from Typewolf is a neat little tool that replicates a process I mentioned at the start of this article. Rather than having to go inside DevTools yourself, the Type Sample bookmarklet can do all of it automatically.
On the website, you can drag the Type Sample button inside your bookmarks bar. Afterward, you click on it and then navigate to any section or part of a web page. This will automatically fetch the used font for the specific element, and showcase its name in a separate white box – as seen in the screenshot above.
It’s a lot more efficient than using a Browser extension, too.
Font In Logo
Brand logos have evolved plenty in this new paradigm of web design. However, it’s still possible to come across a logo that just happens to have the perfect font.
You can browse the directory individually, or simply type in the brand name for which you’d like to find the logo font. It’s a crowdsourced effort, so the availability can be a bit sparse.