⟶ The short version Some of our published blog posts contain affiliate links. If you end up clicking on such a link and make a purchase, we'll earn a commision from the product seller. This does not affect the final price of the product/service. We use the revenue from these commisions to keep the site up and running.
Our thinking process for ads
Banners, general advertising, and popups tend to overwhelm the user experience. What’s more, a lot of traditional advertising methods are difficult to control. It might be a good source of revenue in the short term, but typically traditional ads fail to provide a meaningful experience to online readers. And they’re terrible to look at, too.
So, an alternative is to team up with affiliate partners.
Why affiliate marketing
As mentioned above, affiliate marketing provides us with the means to better control the type of advertising that appears on this site. In fact, in some cases, it might also be beneficial to our readers as we are able to offer better deals by establishing strong relationships with the partners that we have decided to affiliate with.
If you look at the articles containing affiliate links, you’ll notice that the content quality has not decreased. In fact, a lot of the time – the quality of the article goes up because we put in the maximum effort to review a product to the best of our ability.
⟶ Spotting affiliate links Our affiliate links use the following structure: https://stackdiary.com/ref/product-name and will typically be inserted behind buttons such as "More Information / Download", "Preview", "Demo", but also traditional plain-text links.
Lastly, we’ve been building things on the web since the early 2000s. This gives us an extraordinary track record of experience, which we can use to discern an average product from one that will genuinely help with your specific inquiry. If we don’t like a particular product ourselves, it makes no sense to try and sell it to you. It’s that simple.
A word on bias
A stigma around affiliate marketing is that a brand will say anything about a product just to make a sale. Well, this is not our approach to things. Rather than partnering up with anyone and everyone, we carefully select the brands and sellers we wish to work with.
This lets us create an experience wherein the majority of the cases you might already be familiar with the brand we have teamed up with. Above all, by being selective in our affiliate partnerships – we don’t need to pretend a certain product or service is great. We know it is because they’re products and services we are happy to use ourselves.
In short, being an affiliate does not influence the opinion or conclusion of the reviews published on this website. If a certain feature is bad, we’ll tell you.
It is a requirement by the FTC to disclose affiliations.
But, on a more transparent note – we love to produce great content and have the community respond to it in a positive way. Unfortunately, great content (in-depth tutorials, guides on the newest technologies, and software) doesn’t provide a reliable means to pay the bills.
And affiliate marketing is a means to supplement that gap. The majority of our best content has nothing to do with affiliate product promotions. We’d like to keep it that way.