Why would anyone use WordPress to publish a landing page for their app? Well, I’d say that a lot of it comes down to the fact that you can do a considerable amount of customization to your site. And, if you ever decide to publish a desktop/browser app – you’ll have an established foundation without having to find a new platform.
But, more importantly, with WordPress – you can start building a brand around your mobile app from day one. Specifically, you have the option to do things like content marketing, but also the ability to build multiple landing pages at once. It’s not uncommon for a mobile app to pivot into a SaaS product once the branding of the app is finished.
In terms of features, the most important elements for a mobile app landing page are sections that describe what your app is about. Which is also the focal point of focus for this collection of WordPress mobile app themes. Especially in this modern era of web design trends, it goes a long way to have unique features that present your app in a professional manner.
Mobile app landing pages – example designs
It’s not uncommon to see a landing page for a mobile app to be just one section, which has a picture of the app and links to Google Play / App Store. I suppose in a certain context that works out well, but for this collection, I am focusing on brandable designs.
Click on the images for a full preview!
As you can see – the emphasis is on being able to explain your app in great detail. It’s really about giving your customers/users a clear idea of what your app is about. So, rather than being subjective about what is considered the best – I’ve taken a more objective route to make sure the specific theme lives up to the specified expectations.
As a friendly reminder, a lot of the themes below have more than just 1 example design. So, if you like the features I have reviewed/mentioned – make sure you check out the full demo to see all the available designs.
We’re going to start with Naxos, a beautifully put-together template with 3 variations for the homepage hero section. One is a standalone image, the other is a slideshow (fading images in the background), and the last is a video background. The video background will use the YouTube URL that you provide; creating a really nice presentation effect.
The rest of the design is crafted in a way that lets you add as many screenshots of your application as possible. And, talk about important features – similarly to the style we previewed in the intro of this review. You’ll be able to add testimonials through a slideshow widget – emphasizing your social proof for the usefulness of the app you’re building.
As for customization, it’s a mix between in-built settings and Visual Composer.
Ultraland is designed for software and application landing pages. So, whenever you’re ready to expand your mobile app into something more – this theme will provide the means to bootstrap a fresh landing page. And because it works with Elementor – there won’t be a single element that you can’t mold into something unique and authentic.
On the technical side, Ultraland is based on the Underscores framework, with the addition of Bootstrap and jQuery. This combination of utilities works together extremely well and enables various modern design features.
For example, you can display sections as if they were fading into the users’ viewport. Also, you can add transition animations, and build flexible sliders that display your application preview images. All the while, the small footprint of these tools will ensure that performance is kept to its most optimal state. Slow sites are a thing of the past, anyway.
As a landing page theme – Deva offers more than 30 pre-built sites, with 100+ inner pages, nearly 200 custom blocks, and over 20 variations for header and footer design.
And I know what you might be thinking, “Doesn’t that impact quality?”. Well, after taking a close look at a few of the demos, I couldn’t find anything that implied that the quality of the design is poor or unusable. Quite to the contrary, actually.
It feels as though TrueThemes did their due diligence on design research.
And, put their findings together into one unified theme that’s going to work not only for mobile apps, but any other landing page projects you might have in mind. Furthermore, thanks to the dynamic structure – borrowing elements from any one of the pre-built demos is as easy as drag & drop. In other words, great value for the price.
The vApp combines the best of both worlds, a custom customization panel using the Redux framework, but also native support for Elementor’s page builder. And having 20+ demo layouts to get you started with is going to significantly accelerate your design pace.
To make each demo feel unique in its own way – Dhrubok has opted to include page transitions, button effects, and colorful shape-based dividers. Which, as you know, plays a big role in how the overall design is perceived. If you plan on creating only a single-page layout, vApp provides specific one-page layout choices.
This will make it so that users can navigate the homepage solely through the header navigation, by assigning each menu item to the specific homepage section.
My first impression of the AppLounge theme was that it is using Semantic UI, but that doesn’t appear to be the case. Nevertheless, the similarities are quite stark, and the design does an excellent job at delivering a professionally pleasing user interface.
On the customization side of things, you can choose from Elementor or use the Radiant Themes Framework which is provided by this theme’s developers. Both options do a good job of making it simple to either remove or add site sections. But, also, to combine sections between any of the layouts you can see in the demo.
If you love a more distinct approach to design, I think it will be hard to beat what the Makro theme has to offer. Even after having done thorough testing for various layouts – I was still coming across features/widgets that I initially overlooked. One thing each layout has in common is the way that the hero section is presented. For example:
A lot of these transitions and loading effects are carried over to other parts of the design, and of course, you have the option to disable them. In my opinion, static sites are so common that something different and interactive can go a long way for that sense of branding.
Another reason to go with WordPress is that the author who created a certain theme, such as Unico, has done all of the hard work on the typography side of things. Sure, using Google Fonts and TypeKit is simple enough, but finding the right combinations of fonts isn’t.
Which I thought was a particular area in which this theme excels. The combination of custom (premium) fonts that you can only get with this theme will go a long way in making sure your site is perceived as professional. The way in which sections are presented also feels like there has been a lot of attention to detail. In particular, the use of both traditional photography, but also vector graphics that adds more color to the design.
Best of all, you can simply import a particular layout and call it a day. Since everything is pre-configured, you only have to change the text describing your app and its features.
What better way to present your mobile app than to use a theme like Fluid, which follows the design style guide from Apple. It’s not a one-to-one copy, but definitely close enough to have a significant resemblance. Incidentally, this theme was first released in 2017 but has been kept up to date with frequent updates and the addition of new features.
Now, because it dates back a few years, the Fluid theme uses a shortcodes-based system for displaying content. For example, if you wanted to add a scrolling effect to sections – just use a shortcode. The same goes for adding sliders, galleries, and call-to-action widgets.
Additional shortcodes include product lists, parallax, blog displays, client carousels, team members, and a whole lot more. And if you don’t want to deal with shortcodes at all, you do have the option to work with the WPBakery Visual Composer plugin.
As with any premium theme, the visuals you see used for the preview sites are all included as part of the theme package. As such, you get to keep and reuse all the graphics, even for commercial purposes. And in the Techland theme, it’s the visuals that really weave together the fluidity of the design.
Worth noting that in addition to vectors, there’s also a separate UI kit included in the download files. This UI kit has blocks for custom headers, footers, services, project pages, and more. Ultimately, you can use the UI kit to create a bootstrapped layout and then go inside the WordPress dashboard to set it all up as you imagined.
If we were to categorize together every single custom component from the themes we’ve seen so far – it would easily reach into the thousands. So, in a lot of the cases, what you’re paying for is not the theme itself, but the way in which certain elements are composed and further enriched through various graphics.
The Aapside theme implements some of the most unique combinations of components and graphic design we’ve seen so far. It will make for a great solution to showcase your mobile app, but also to build landing pages for future projects. In particular, the graphics included in Aapside range from mobile all the way to desktop and tablet elements.
The Quiety theme is designed for IT companies, software startups, and anyone looking to give their landing pages a modern overhaul. It’s easy to work with thanks to being optimized for Gutenberg, but also because it supports Element. Furthermore, the CSS framework used in this theme is Bootstrap 5 – the latest version of Bootstrap.
You can expect neatly organized sections with really good support for mobile devices. At the end of the day, quite a few of your visitors are likely to be browsing from a mobile device since you’re trying to promote a mobile app.
On the presentation side of things – you have an extensive collection of widgets to make little details stand out. In particular, you can add badges from review sites or directly from App Store / Google Play. You can also make it absolutely clear as to the pricing of your application, and whether or not you have a trial plan or even a free plan.
So far, the majority of mobile app themes we’ve looked at have been heavily influenced by the idea of graphic design / vector art. And if that’s not your thing – you might like the way that the Silicon theme is presented. It’s a minimalistic design, with an emphasis on elements that explain what your app is about and how it will benefit its users.
You can put your app download badges in both header and footer sections. And, your visitors have the option to toggle between light and dark mode design. A feature that I haven’t seen any other theme do is the implementation of a creative slider. Here is an example:
Unlike traditional sliders, this one lets you add screenshots of your mobile app’s interface, and add detailed descriptions of how it works. Best of all, the slider shows multiple screens at once – which gives a nice overall feel for the design of your app as well.
As a theme that was released in early 2022 – you can expect Kotona to live up to expectations in terms of the best and latest features. Notwithstanding the fact that it’s beautifully designed, and has front-end site editing support through Elementor.
An approach unique to the Kotona theme is the incorporation of marketing features. Those features include a popup builder, newsletter form variations, and sticky content to promote your best offers. All of these features can be accessed from the theme’s dashboard panel.
Furthermore, if you have carved out a plan for content marketing – Kotona has a beautiful blog design available in several styles. Grid, masonry, metro style, and the all-time favorite grid & sidebar style. Last but not least, Neuron Themes are one of the few companies that also produce video tutorials (on YouTube) for all of their themes.
Custar is built to be a multi-purpose theme that can be transitioned from a mobile app landing page to a design for startups, SaaS products, agencies, and more. I was pleasantly surprised to learn that Custar implements a child theme by default. This means that when a new update is released, you won’t lose any of the progress you’ve made with your design.
If you have plans to invest in WordPress to be more than just your landing page, this theme is optimized for the most popular plugins as well. E.g. Yoast SEO, WP Rocket, MailChimp, Elementor, and any additional Elementor plugins you might want to use.
As far as design goes – it’s a more broad approach, with full-width templates and sections that use modern transition effects. I’d say this theme will inspire you to describe your mobile app in ways that you haven’t thought of before.
In terms of creativity, I don’t think any other theme comes close to Zircona. And it’s probably the main reason so many people have opted for this specific theme. So, just how creative is the theme and should you consider getting it for your mobile app?
The main concept is the use of animations. These include various background patterns that float around content sections, but also the way in which visitors can interact with the site.
Does a feature like animated flip boxes have much marketing value? It depends. From a design perspective, it implies that you’re willing to spend time on your design to make it unique. Even if the design wasn’t done by you personally.
Using WordPress for mobile app landing pages
Thanks to the simplicity of WordPress – using one of the themes in this collection will get your mobile app landing page up and running in less than an hour. I’m sure there are alternative platforms that might be “faster”, but it’s hard to compete with how much WordPress offers in terms of content management and feature integration.
As always, this is a frequently updated list. Check back if you plan to redesign your landing page or need a fresh design for a new project you’re launching.
― Featured image illustration by Storyset